UNICEF’s Trick-or-Treat Year 2 Now Nationwide

UNICEF’s Trick-or-Treat Year 2 Now Nationwide

To celebrate October as National Children’s Month, UNICEF kicks off Trick-or-Treat Year 2 in a big way by making it nationwide! 

The Trick-or-Treat for UNICEF Superheroes campaign brings special meaning to Halloween by giving children an opportunity to learn the value of helping other children in need.  Instead of asking for candies and treats, children can collect money in a special Trick-or-Treat for UNICEF box.  This year’s Trick-or-Treat focuses on children affected by the conflict in Zamboanga. The funds raised will help them go back to school, give them access to safe drinking water and sanitation facilities and ensure their good health and nutritional status.

 “UNICEF relies entirely on voluntary donations to fund its work for children in the Philippines and worldwide.  With Toy Kingdom’s support, we hope to raise more funds and awareness on how children can help other children in Zamboanga through Trick-or-Treat for UNICEF.  The situation in Zamboanga profoundly affected a large number of children so every contribution counts and everyone can do something to help,” said UNICEF Country Representative Tomoo Hozumi 

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The grand launch party held in, SM Megamall Event Center on October 5 featured fun games, superhero appearances and a special performance by UNICEF National Ambassador Gary Valenciano.

 Dubbed as the original Kids Helping Kids® campaign,Trick-or-Treat for UNICEF is celebrated by many children and families around the world and has since raised more than $170 million to help children in need globally. Launched in the Philippines last year, the program raised over P400,000 and distributed over 4,000 donation kits in malls and participating schools.

Register for your free Trick-or-Treat for UNICEF donation kits at all Toy Kingdom branches nationwide from October 1 to 31 or until supplies last.  All donations can be turned over to any SM Bill Payment counter (SM Department Store, SM Supermarket, SM Hypermarket, and Savemore) nationwide.  Children and families who turn-in their donations before November 30 will receive a certificate of appreciation and surprise gift via mail!

Trick-or-Treat for UNICEF 2013 is made possible through Toy Kingdom, SM Megamall, SM Supermalls, SM Cares, Philippine Star, Summit Media, MagnaVision, Media Pool, Sumo Sam and Krispy Kreme. Participating Toy Kingdom branches include SM Aura, SM Bacolod, SM Bacoor, SM Baguio, SM Batangas, SM Cagayan de Oro, SM Cebu, SM Davao, SM Fairview, SM General Santos, SM Lanang, SM Iloilo, SM Lucena, SM Makati, SM Marilao, SM Megamall, SM Mall of Asia, SM Pampanga, SM North Edsa, The Podium, SM Southmall, V-Mall and Lucky Chinatown Mal

About UNICEF

UNICEF works in over 190 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, safe water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, abuse, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit